Tronic Deck
Role
Visual Designer
Teams
Design, Executive Stakeholders
Tools
Figma Slides, Photoshop, Midjourney, ChatGPT
Overview
Tronic needed a flagship deck to communicate its vision of powering the experience economy through gamified brand engagement. I collaborated with the design team and executive stakeholders to build a high-impact, presentation-ready deck that was clear, visual, and deeply aligned with the brand.
This was more than just slides — it was a visual strategy for storytelling at scale.
Discovery
Working alongside key stakeholders, we outlined the narrative pillars:
The shift from points-based loyalty to experience-driven engagement
Tronic’s value proposition in connecting data, AI, and rewards
Case studies and future-forward brand use cases
From there, we mapped out key themes, audience types, and the overall presentation flow.
Design Goals
I focused on building a clean, modern visual language that could support multiple speaker styles while feeling dynamic and brand-forward. My responsibilities included:
Layout strategy & modular section design
Iconography and visual callouts
Slide rhythm and hierarchy
Typography & accessibility for both screen and live presentation
Custom graphics using Midjourney for conceptual storytelling
Execution
I designed the deck using Figma Slides, layering in:
Custom visual assets for product concepts and flow
High-contrast typography and modular grid layouts
AI-assisted content drafting using ChatGPT for clarity and consistency
Image enhancements via Photoshop
No animations or slide transitions were used — the focus was on clean, purposeful layout that worked well for both live delivery and shareable formats.
Final Delivery
The final deck included:
✅ 19 slides covering Tronic’s platform vision, strategy, features, and outcomes
✅ Visual storytelling designed for both live presentations and asynchronous sharing
✅ 2 case study showcases (Texas Tech, Club Vogue) with data visuals and narratives
✅ Modular slide system for fast updates and stakeholder customization
✅ High-res branded visual assets and messaging aligned with product direction